When considering home purchase opportunities, real estate agents and homebuyers alike are often limited to online search tools that include still photo galleries or disjointed 360-degree panoramic virtual tours of available properties as they narrow down their must-see property choices. Too often, these tools lack perspective and fail to accurately depict the physical relationships of different spaces within a home. As a result, agents and buyers find actual on-site home visit experiences to be entirely different than what the online presentation lead them to expect. As a consequence, agents lose valuable time showing properties that are ill-suited to their clients’ needs. Frustrated homebuyers are left wondering how the home they previewed online could be so radically different in person.
To accurately present its collection of condominium, coach home, single-family, and estate home models, Kitson & Partners’ Talis Park gated golf course community in North Naples is now using an innovative real estate presentation technology that offers sales agents and homebuyers an immersive, interactive, photo quality experience that provides a context that still photographs and outdated 360-degree virtual tours simply cannot match.
The Matterport 3-D Showcase presents available properties as they have never been presented before. Using a Matterport Pro Camera and an iPad application, a home can be captured in its entirety in 30 to 60 minutes and available for viewing in 3D on the web in one to two hours. The online experience allows agents and homebuyers to move through a property as if they are actually there and to see it from any angle. Matterport’s proprietary Dollhouse View offers a complete sense of how a home fits together and allows buyers to establish an emotional connection with the home.
“The Matterport technology allows us to bring Talis Park’s model home and resale product choices to life and to provide truly immersive experiences that go far beyond virtual tours,” said Jama Dock, marketing director for Kitson & Partners Communities Division. “We have found Matterport provides the most realistic sense of actually walking through a property online. When you consider the seasonal nature of the Naples real estate market and the time constraints visitors and out of town buyers often have, the Matterport technology has quickly become an important part of how we present the available inventory at Talis Park. It is a huge asset that simplifies the process for agents and buyers tremendously.”